84 Lumber's controversial Super Bowl ad steals social media spotlight (Reuters)

By Angela Moon NEW YORK (Reuters) – Relatively unknown U.S. building materials supplier 84 Lumber set social media ablaze with its Super Bowl ad on a migrant Hispanic mother and daughter’s journey to the United States, a commercial initially rejected by Fox Television for being too controversial. The TV version of the ad tapped into the political climate under U.S. President Donald Trump, showing portions of the difficult journey and asking viewers to watch the full version online. The 90-second spot ended up crashing the company’s website during the National Football League championship game between the New England Patriots and the Atlanta Falcons on Sunday.
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