Women comprise nearly half of NFL audience, but more wanted (Reuters)

By Liz Hampton HOUSTON (Reuters) – Women comprise 45 percent of the National Football League fan base, says an NFL spokeswoman as the league focuses on attracting more young women to the sport. A league that a few years ago was completely male dominated now has two female coaches, two female officials, three female (100 percent) owners and a female chief security officer, a small number to be sure but at least an improvement from the old days. “We want to make sure we’re giving our fans an enriching experience and thinking about the biggest platform there is as an opportunity to bring in teen girl fans,” NFL vice-president of marketing Johanna Faries said at the second NFL Women’s Summit, dubbed Plays for Life, in Houston ahead of Sunday’s Super Bowl.
Source: Yahoo.com