Pro Football Central & Bonita Tequila Announce Partnership

The Bonita Spirits Company, co-owned by Alvin “Xzibit” Joiner and makers of the award-winning Bonita Platinum, announced today their partnership with, one of the largest professional football sites in the United States.


The partnership will include sponsorship of their online television series, ongoing radio spots, sponsored content on the website, and possible appearances by Xzibit.”We here at Pro Football Central could not ask for a better company to partner with than Bonita Spirits. Their work ethic is very similar to ours and we cannot wait to partner with them and make this an awesome and exciting pairing,” said Brian Harrington, CEO and Founder of ProFootballCentral.comBonita Platinum Tequila has previously been featured on television shows like Good Morning America, The More Access Show on FOX, The Morning Blend on ABC, as well as dozens of web, radio, and print outlets.

This partnership is expected to take exposure of the brand to a whole new audience.“We’re incredibly excited to be partnering with Brian and the team at ProFootballCentral for the 2013 NFL Season. When one of the fastest growing spirits in the country teams up with one of the fastest growing sports news outlets, you can expect great things to happen.” – Cheryl Woodhouse, Marketing Director at The Bonita Spirits Company.Bonita Platinum is now available in several states and in select locations internationally.

Consumers can visit to find a local or online retailer, or contact their favorite establishment to request the product.The Bonita Spirits Company is one of a select group of celebrity owned spirits in the world. The company was founded in 2010 by Chris Brown, former commercial pilot and accomplished entrepreneur. Bonita Platinum is an ultra-premium luxury brand; the world’s only five-times distilled tequila.

For more information on the Bonita Spirits Company, please visit http://www.bonitaspirits.comXzibit (Alvin Joiner) is a multiplatinum recording artist, actor and television personality, born in Detroit, Michigan, where he began rapping at a young age.
He went on to build a solid career with projects alongside such big names as Eminem and Snoop Dogg. Already well-established and critically acclaimed, Xzibit was recruited by famed producer Dr. Dre to join the all-star cast of Dre 2001(1999). An accomplished actor and television host, he can also be seen in films like 8 Mile (2002), Derailed (2005) and XXX: State of the Union (2005). His newest film is Seal Team Six: The Raid on Osama bin Laden.

Positioned as one of the premiere websites for football information, Pro Football Central includes breaking news, columns, podcasts, live odds and fantasy football. Pro Football Central was founded by Brian Harrington.