Super Bowl goes social as NFL seeks China touchdown (Reuters)

By Cate Cadell and Lisa Richwine BEIJING/LOS ANGELES (Reuters) – As millions around the world settle into couches and tune into the Super Bowl on big-screen TVs on Sunday, fans in China will be watching the American football championship on mobile phones and tablets – on their way to work. The National Football League is looking to score with audiences in China, where the game starts during morning rush hour, via a push on social media. For the first time, the Super Bowl will stream live on popular messaging platform Sina Weibo.