Companies hope for Super Bowl boost with creative ads (Reuters)

By Aleksandra Michalska NEW YORK (Reuters) – When the New England Patriots and Atlanta Falcons face off in Sunday’s Super Bowl, it will be one of the most-watched television programs in the United States. “The price, every year, keeps going up and up and up,” Adweek Executive Editor Tony Case told Reuters. “There has always been an assumption that there is going to be high demand for Super Bowl ads, because this is a huge audience, one of the biggest live audiences of the year,” Case said.