Advertisers eye winning Super Bowl strategy (AFP)

Sunday’s Super Bowl is not just the biggest US sporting event, it’s also the most important event of the year for advertisers. For some, the clash of top marketers overshadows the premier American football game. The Super Bowl is expected to draw more than 110 million US viewers, and a 30-second spot on the Fox network will cost an estimated $5 million.
Source: Yahoo.com