NFL-Trump card could be played at Super Bowl (Reuters)

By Steve Keating Jan 29 (Reuters) – From the broadcast booth to the owners’ suites the Trump effect will be felt on and off the field at the Super Bowl say industry experts, as a ‘Make America Great Again’ beat provides the background music for the country’s biggest sporting party. Upwards of 180 million Americans could be huddled around televisions on Feb. 5 to watch the National Football League’s title game between the Atlanta Falcons and New England Patriots, and newly elected U.S. President Donald Trump’s vision of America could well be reflected in everything from advertising to the broadcast and halftime shows. With FOX televising this year’s showcase viewers can expect a pro-Trump tone but the network will nonetheless have to strike a balance taking into account the current political landscape, says Dennis Deninger, who works in the sport management program at Syracuse University and teaches a course The Super Bowl in Society.
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