To stand out at Super Bowl 51, ads are going for stunts (The Associated Press)

NEW YORK (AP) — ??? Lady Gaga is reportedly entertaining an unusual twist on her Super Bowl halftime show, which – though it’s not confirmed – she could perform from the roof of the stadium. Advertisers from first timer 84 Lumber to veteran Hyundai are ramping up the marketing stunts in order to stand out from the crowd during the big game. Super Bowl LI, in which the Atlanta Falcons will take on the New England Patriots, is expected to be the biggest live TV event of the year.