NFL-Super Bowl has proven immune to ratings fatigue (Reuters)

By Steve Keating Jan 26 (Reuters) – A Super Bowl blowout will not help the National Football League but it will not hurt either as industry experts say the American sporting juggernaut will roll on regardless of the championship game’s result. After a regular season and slew of yawn-worthy playoff games that drew lower TV ratings and exposed some cracks in the NFL’s armour, the league would like nothing more than to have the New England Patriots and Atlanta Falcons serve up a Super Bowl thriller on Feb. 5 in Houston. Despite concussions, a billion-dollar lawsuit, domestic abuse controversies and all manner of scandals from deflated footballs to ‘pay for pain’ schemes, it seemed for years that nothing could dent the NFL’s bulletproof popularity.
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