How football has taken on the world

It’s hard to believe that despite football being one of America’s most-beloved sports, the game has suffered from limited take-up abroad. However, the fact that the Super Bowl has become one of the biggest television events in the world, has meant that much like Coca Cola and casinos, football could soon be broadening its horizons on a global scale.


American expansion



Few would be surprised to find that football has successfully become a big part of the Canadian sporting calendar. Although the Canadian Football League lacks the spectacular revenues of the NFL, it still manages to deliver a very healthy format for Canadian football fans to enjoy the game.


And south of the border, Mexico has also enjoyed the inspirational effects of over 16 million Mexican fans following events in the NFL, as there are many professional and college-level teams that take part in the growing sport.


Global appeal



One of the more surprising places that you’d find football being played would be in Japan. Since the 1930s, the nation has successfully built up a healthy collection of local sides that take part in the increasingly-popular X League. And the recent thrilling Rice Bowl final between Panasonic Impulse and Ritsumeikan University shows just how popular the game is getting in Japan.


South Africa is another nation that has benefited from American innovation. The nation has fully embraced American streaming technology with Showmax proving to be its own version of Netflix. And it has even adopted the gambling trends of Las Vegas by allowing sites like Springbok Casino in South Africa to provide a 21st century version of slots and table games that can easily be accessed by mobile devices. In return, many of South Africa’s rising rugby stars have made the jump to join the prestigious ranks of the NFL with a surprising amount of success.


European advances



Due to the overwhelming popularity of soccer in the European nations, American football has had a fairly hard time gaining the exposure necessary to convert new fans. However, in the 1980s the UK went through something of a football craze with over four million people watching the 1986 Super Bowl.


Recent innovations such as the NFL International Series have given the game a new home in the historic soccer stadium of Wembley in London. And further afield, it is estimated that over 45,000 Germans actively participate in the sport on an amateur level.


So whilst it could be some time before we see the world take up football on a level of the casinos, it seems that the tide could slowly be turning for an exciting new wave of global football.